The Client

JoyBridge Kids is a growing pediatric therapy provider offering ABA therapy, speech therapy (SLP), and occupational therapy (OT) for children. With more than 13 locations across the Southeast, JoyBridge Kids focuses on helping children reach their fullest potential through compassionate, evidence-based care.

The Challenge

As JoyBridge Kids expanded into new cities, the team needed a cohesive digital strategy that would support local awareness, attract new families, and maintain consistent messaging across all markets. With multiple services and audiences, it was essential to create clear, engaging content that educated parents, supported brand recognition, and generated measurable patient growth.

The Strategy

To help JoyBridge Kids achieve its goals, we developed a multi-channel digital marketing plan focused on awareness, engagement, and conversion:

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• Social Media Management to highlight success stories, educational content, and behind-the-scenes moments that connect with parents and caregivers.
   

• Content Creation for engaging photo and video assets that showcase staff, facilities, and the life-changing work being done in each clinic.
   

• LinkedIn Management to build the brand’s professional presence, share job opportunities, and strengthen recruitment efforts for therapists and staff.
   

• Ad Management through both Meta Ads and Google Ads, targeting each individual location to reach families searching for therapy services in their area.
   

• Google Ads Optimization by service type (ABA, SLP, OT) to ensure JoyBridge Kids appears at the top of search results when parents are seeking help.
   

• Website Maintenance to keep each location’s page updated, accessible, and optimized for conversions.

The Results

Since implementing this comprehensive strategy, JoyBridge Kids has experienced: 

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• Significant growth in patient inquiries across all 13+ locations.
   

• Improved search visibility and higher click-through rates from both Google and Meta campaigns.
   

• Consistent brand identity across all social platforms and markets.
   

• Enhanced engagement from parents and staff through educational and storytelling content.
   

• Ongoing local awareness and reputation growth, positioning JoyBridge Kids as a trusted leader in pediatric therapy.