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I started this business at 22 years old. My very first clients came from personal connections, the people who already knew me, believed in me, and were willing to take a chance on someone young and hungry.

Every four years, the entire planet stops what it is doing and watches the same thing at the same time.

Somewhere in the last couple of years, "search" quietly stopped meaning a blue-links page.

Every summer, Love Island takes over the internet. The drama. The recoupings. The "I got a text" moments.

Let's start with something we want to be very clear about: we are not anti-AI. Far from it.

You wouldn't show up to a client meeting in wrinkled clothes, hand over a crooked business card, and expect someone to hand you their credit card. But that's exactly what a messy, inconsistent Instagram grid is doing to your business every single day — and most business owners don't even realize it. Here's the truth: before a potential client reads your bio, clicks your link, or watches a single Reel, they see your grid. That 3x3 snapshot of your brand is making a judgment ca

Every June, the NBA Finals takes over the sports world and a significant chunk of the cultural conversation along with it.

Four years into running this business, someone at a conference thanked me for talking about my faith out loud on a public stage.

Every April, the California desert turns into the most expensive marketing real estate in the world. Coachella and Stagecoach are not just music festivals. They are a two-weekend content machine that generates billions of impressions, puts brands in front of millions of highly engaged consumers, and turns influencers into walking advertisements before they even step foot on the grounds. And the smartest brands in the world have figured out exactly how to use it. If you have b

Since 2021, MLB and Nike have been quietly running one of the most effective brand marketing campaigns in professional sports.

After two years of carefully training ChatGPT for our agency (custom instructions, refined prompts, team workflows built around it)

Alix Earle did not just launch a skincare brand. She launched a case study. Her new brand, Reale Actives , generated $1 million in sales within five minutes , hit $5 million by mid-afternoon , and completely sold out the same day. For context, many major celebrity brands take days or even weeks to reach those numbers. So what made this launch different? It was not luck. It was not just her following. It was strategy. And the way she marketed before the launch is exactly wh

I stopped taking charcuterie orders at the peak of that business, and I’ve never really talked about why. It’s been a little over a year since I fulfilled my last charcuterie order. You may have noticed I haven’t shared much about charcuterie lately. For a long time, I went back and forth on whether I should say anything at all. But a year later, it feels like the right time. What many people don’t know is that I started my charcuterie business and Ignite at the exact same ti

For decades, baseball struggled with a perception problem: games were long, traditional, and often slow-paced compared to modern entertainment. But one organization decided not just to market baseball differently—they reinvented it entirely. Enter the Savannah Bananas , a yellow-clad baseball team from Savannah, Georgia, that has transformed America’s pastime into one of the most viral entertainment brands in the world. Through bold creativity, relentless fan focus, and a con

Reality TV is not just dominating streaming platforms. It’s dominating social media. From The Traitors to Love Is Blind , from The Bachelor to Survivor , these shows are not just watched. They are dissected, memed, debated, and analyzed in real time across TikTok, Instagram, and X. Clips go viral within minutes. Think pieces hit timelines before the episode even ends. Entire communities form around contestants, alliances, and plot twists. This is not accidental. Reality TV

It wasn’t until high school that I realized my birthday falls on International Women’s Day. The older I get, the more fitting that feels! I was raised by a single mom who is one of the strongest people I know. She earned her master’s degree while working full time, stayed deeply involved in our church, and somehow still made sure I never felt like I was missing anything. My grandmother, “Jazzy,” lived across the street, and my mom’s two sisters stepped in constantly. I grew u

With the 2026 Winter Olympics officially on the horizon, brands around the world are already paying attention. Set to take place in Milan and Cortina, the Games aren’t just a celebration of sport. They’re one of the largest global marketing stages we’ll see this decade. Every four years, the Olympics remind us of something marketers sometimes forget: when emotion, storytelling, and timing collide, attention follows. And the brands that win aren’t always the loudest. They’re t