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We are a digital marketing agency, and we will be the first to tell you that we love AI. We use it every day. But there is one area where we consistently steer our clients away from AI

A few years ago, "AI" meant a chat box where you typed a question and got an answer. Today, the conversation has changed.

If you have been anywhere near TikTok or Instagram in the last few weeks, you have sene it. Alix Earle, standing in the middle of a chaotic backyard,

Every day, people look up your business online before they ever call you, walk in, or reach out

Eleven times. That's how many weddings I've stood up in as a bridesmaid. I've seen the brides who genuinely loved every second of planning, and I've seen the one who were completely overwhelmed by it.

I started this business at 22 years old. My very first clients came from personal connections, the people who already knew me, believed in me, and were willing to take a chance on someone young and hungry.

Every four years, the entire planet stops what it is doing and watches the same thing at the same time.

Somewhere in the last couple of years, "search" quietly stopped meaning a blue-links page.

Every summer, Love Island takes over the internet. The drama. The recoupings. The "I got a text" moments.

Let's start with something we want to be very clear about: we are not anti-AI. Far from it.

You wouldn't show up to a client meeting in wrinkled clothes, hand over a crooked business card, and expect someone to hand you their credit card. But that's exactly what a messy, inconsistent Instagram grid is doing to your business every single day — and most business owners don't even realize it. Here's the truth: before a potential client reads your bio, clicks your link, or watches a single Reel, they see your grid. That 3x3 snapshot of your brand is making a judgment ca

Every June, the NBA Finals takes over the sports world and a significant chunk of the cultural conversation along with it.

Four years into running this business, someone at a conference thanked me for talking about my faith out loud on a public stage.

Every April, the California desert turns into the most expensive marketing real estate in the world. Coachella and Stagecoach are not just music festivals. They are a two-weekend content machine that generates billions of impressions, puts brands in front of millions of highly engaged consumers, and turns influencers into walking advertisements before they even step foot on the grounds. And the smartest brands in the world have figured out exactly how to use it. If you have b