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Artificial intelligence is changing how people discover businesses online. Tools like ChatGPT, Google’s AI Overviews, voice assistants, and other AI-powered search experiences do not work exactly like traditional search engines. That difference is causing a lot of confusion. One of the biggest questions we hear is: “How do I rank my business in AI results?” The short answer is that you do not rank in AI the same way you rank in Google, and you cannot buy your way in. The long

What a Few Postseason Teams Are Doing Right The NFL playoffs are not only the most intense part of the football season. They are also one of the biggest marketing moments in sports. Every game comes with instant storylines, emotional fan reactions, and highlight-worthy moments that dominate social media in real time. The best playoff teams do not treat social media like a recap. They treat it like a live broadcast. They build narratives, capture emotion, and create shareable

Not long ago, marketing revolved around big moments. Major launches. Polished campaigns. Perfectly planned rollouts. In 2026, that approach is quietly losing power. Instead, micro-content — short, repeatable, low-lift pieces — is driving the most consistent growth for brands across every platform. And it’s not because attention spans are shrinking. It’s because trust is built in smaller moments now . Big Campaigns Aren’t Dead — They’re Just Not Enough Large campaigns still ma

If the last few years in digital marketing have taught us anything, it’s this: what worked yesterday will not carry your business tomorrow. As we look toward 2026, the trends popping up everywhere online are not just shiny new tools. They reflect a deeper shift in how people connect with brands, how platforms operate, and how businesses need to show up if they want to grow with intention. At Ignite, we spend every day in the data, the platforms, and the conversations behind t

Every holiday season brings a wave of unforgettable commercials, but this year something new is standing out. There has been a noticeable rise in AI-generated and AI-assisted holiday ads  — and it is reshaping the way brands create, storytell, and connect with consumers. What once felt futuristic is now mainstream, and some of the biggest brands in the world are embracing AI not as a gimmick but as a powerful creative and strategic tool. And the truth is: AI in advertising is

A new year brings new goals — and 2026 is right around the corner. Maybe you want to grow revenue , reach more of the right customers , strengthen your brand , improve your website , or finally get consistent with your online presence . Whatever your goals look like, one thing is true across the board: digital marketing can help you get there . Businesses that begin the year with a strategy in place are the ones that see momentum quickly. If you’re ready to step into 2026 wit

If you’ve opened TikTok recently, you’ve probably noticed your feed is overflowing with one thing: gift guides. Gift ideas for moms. For boyfriends. For coworkers. For “the friend who already has everything.” And every list — whether from a creator or a brand — is driving real  holiday sales. This isn’t just a trend. It’s a shift in how people shop during the holidays. And for small businesses, it’s a major opportunity. Here’s what TikTok gift guides are doing right — and how

The holiday season has a way of turning even the simplest marketing campaigns into something magical. December is the one month when brands really lean into emotion, nostalgia, and that warm, cozy feeling we all secretly crave. Every year, a few companies stand out—not just because their promotions are big, but because they’ve become part of our holiday traditions. Here are a few of my favorites that always know how to make the season feel special. Let’s start with Lexus . Th

If you’ve been watching football lately, you’ve probably noticed something new — the NFL isn’t just dominating Sundays in the U.S. anymore. Games are happening in London, Frankfurt, São Paulo , and soon, even Madrid . But this isn’t just about spreading football fever. It’s a strategic marketing move  — one that brands of all sizes can learn from. 1. Expanding the Audience (and the Experience) The NFL knows something every marketer should: if you want to grow, you can’t stay

Remember when BeReal  was the app everyone couldn’t stop talking about? No filters. No retakes. No curation. Just “real life” in two minutes. For a while, it felt refreshing. Brands joined in, posting unedited behind-the-scenes shots, casual captions, and iPhone candids that said, “See? We’re just like you.” But what started as authentic quickly became another trend — and audiences caught on. That version of “real” doesn’t land the way it used to. The BeReal  era might be ove

You’ve spent hours perfecting your website — the colors, the copy, the photos — but when you search for your business on Google… crickets. Sound familiar? You’re not alone. So many small business owners assume that once a website is live, it automatically attracts traffic. But the truth is, your site could look incredible on the surface while quietly struggling behind the scenes. That’s where an SEO audit  comes in. An SEO audit is like a check-up for your website — a full re

This season of Dancing with the Stars  has given us more than just entertainment — it’s offered a real-time lesson in the power of social media. Contestant Andy Richter and his pro partner Emma Slater have consistently landed at the bottom of the judges’ scoreboard, yet they’re still in the competition. Why? Their social media presence. When Scores Don’t Tell the Whole Story Despite some of the lowest marks each week, Andy and Emma have built a loyal fan base that’s keeping t

In a world full of data, pixels, and algorithms, the strongest thing your brand can build is still human connection. Digital marketing has evolved beyond sales and strategy — it’s about creating relationships that last. When your brand shows up online to celebrate people, moments, and milestones, you’re not just filling a content calendar — you’re building community. Because behind every click is a person who wants to feel something. 1. Connection Builds Digital Trust Trust i

If you’ve been adding 30 hashtags to every post hoping to boost reach, it’s time to rethink your strategy. Because it’s official: hashtags no longer drive growth on Instagram. The algorithm has shifted. Content discovery now depends on what people engage  with — not the tags you use. It’s all about relevance, SEO, and user intent. So, what’s replacing hashtags in 2025? Let’s break it down. 1. Keywords Are the New Hashtags Forget stuffing captions with tags. Instead, focus on

I’ve been flying Southwest for as long as I can remember, and I truly mean that. It’s the airline I’ve always trusted, the one I recommend to friends and family, and the one that’s been part of some of my favorite memories. Before launching Ignite Digital Marketing, I even dreamed of joining their marketing team. While that dream shifted after graduating during the pandemic, God clearly had a different plan for me. Even so, my admiration for Southwest never faded. In grad sch

Baseball has always been called America’s pastime , but if you take a look around today’s Major League Baseball (MLB), you’ll notice something fascinating: many of the sport’s biggest stars aren’t American. From Shohei Ohtani  dominating headlines with his two-way brilliance, to Ronald Acuña Jr. , Juan Soto , and Fernando Tatis Jr.  bringing energy from Latin America, the face of baseball has become increasingly international. What’s even more impressive is how MLB has manage

A photoshoot or content shoot can be one of the best investments you make for your business. Strong visuals elevate your brand, fuel your...

The holiday season is more than just a time for celebrations—it’s one of the biggest opportunities of the year for brands to connect with...

Whether you’re Team Conrad or Team Jeremiah, one thing everyone can agree on: The Summer I Turned Pretty  isn’t just a show — it’s a...

Let’s be honest. When your team goes 2–10, it’s tough to convince fans to get excited about the next season. That’s exactly where...