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If you’ve been watching football lately, you’ve probably noticed something new — the NFL isn’t just dominating Sundays in the U.S. anymore. Games are happening in London, Frankfurt, São Paulo , and soon, even Madrid . But this isn’t just about spreading football fever. It’s a strategic marketing move  — one that brands of all sizes can learn from. 1. Expanding the Audience (and the Experience) The NFL knows something every marketer should: if you want to grow, you can’t stay

Remember when BeReal  was the app everyone couldn’t stop talking about? No filters. No retakes. No curation. Just “real life” in two minutes. For a while, it felt refreshing. Brands joined in, posting unedited behind-the-scenes shots, casual captions, and iPhone candids that said, “See? We’re just like you.” But what started as authentic quickly became another trend — and audiences caught on. That version of “real” doesn’t land the way it used to. The BeReal  era might be ove

You’ve spent hours perfecting your website — the colors, the copy, the photos — but when you search for your business on Google… crickets. Sound familiar? You’re not alone. So many small business owners assume that once a website is live, it automatically attracts traffic. But the truth is, your site could look incredible on the surface while quietly struggling behind the scenes. That’s where an SEO audit  comes in. An SEO audit is like a check-up for your website — a full re

This season of Dancing with the Stars  has given us more than just entertainment — it’s offered a real-time lesson in the power of social media. Contestant Andy Richter and his pro partner Emma Slater have consistently landed at the bottom of the judges’ scoreboard, yet they’re still in the competition. Why? Their social media presence. When Scores Don’t Tell the Whole Story Despite some of the lowest marks each week, Andy and Emma have built a loyal fan base that’s keeping t

In a world full of data, pixels, and algorithms, the strongest thing your brand can build is still human connection. Digital marketing has evolved beyond sales and strategy — it’s about creating relationships that last. When your brand shows up online to celebrate people, moments, and milestones, you’re not just filling a content calendar — you’re building community. Because behind every click is a person who wants to feel something. 1. Connection Builds Digital Trust Trust i

If you’ve been adding 30 hashtags to every post hoping to boost reach, it’s time to rethink your strategy. Because it’s official: hashtags no longer drive growth on Instagram. The algorithm has shifted. Content discovery now depends on what people engage  with — not the tags you use. It’s all about relevance, SEO, and user intent. So, what’s replacing hashtags in 2025? Let’s break it down. 1. Keywords Are the New Hashtags Forget stuffing captions with tags. Instead, focus on

I’ve been flying Southwest for as long as I can remember, and I truly mean that. It’s the airline I’ve always trusted, the one I recommend to friends and family, and the one that’s been part of some of my favorite memories. Before launching Ignite Digital Marketing, I even dreamed of joining their marketing team. While that dream shifted after graduating during the pandemic, God clearly had a different plan for me. Even so, my admiration for Southwest never faded. In grad sch

Baseball has always been called America’s pastime , but if you take a look around today’s Major League Baseball (MLB), you’ll notice something fascinating: many of the sport’s biggest stars aren’t American. From Shohei Ohtani  dominating headlines with his two-way brilliance, to Ronald Acuña Jr. , Juan Soto , and Fernando Tatis Jr.  bringing energy from Latin America, the face of baseball has become increasingly international. What’s even more impressive is how MLB has manage

A photoshoot or content shoot can be one of the best investments you make for your business. Strong visuals elevate your brand, fuel your...

The holiday season is more than just a time for celebrations—it’s one of the biggest opportunities of the year for brands to connect with...

Whether you’re Team Conrad or Team Jeremiah, one thing everyone can agree on: The Summer I Turned Pretty  isn’t just a show — it’s a...

Let’s be honest. When your team goes 2–10, it’s tough to convince fans to get excited about the next season. That’s exactly where...

At Ignite, we’ve been living in our orange era  for a while now 🍊 Now, Taylor Swift’s latest album drop has everyone talking about her...

Social media has transformed the way businesses connect with their customers. What started as a way for friends and family to share life...

In today’s competitive online market, simply having a website is not enough. To truly stand out, you need to place your business in front...

In today’s fast-paced digital world, content creation is no longer optional—it’s essential. Whether you’re building your brand, telling...

Let me set the scene: it’s a Friday afternoon, our founder posts a 10-second video of her sleepy dachshund (shoutout to Dottie)...

Your website is often the first place potential customers interact with your business. It’s where they form opinions, evaluate your...

Your website is your digital storefront — and just like a physical space, the details matter. From the moment a visitor lands on your...

You can have the most beautifully designed website in your industry — but if no one can find it, it’s not working for you. That’s where...