The Client

Pipe Right Plumbing is a locally owned and operated plumbing company known for its reliability, quality service, and community roots. They partnered with Ignite Digital Marketing to elevate their online presence, connect with homeowners in their service area, and position their brand as the go-to plumbing team in their community.

The Challenge

Before partnering with Ignite, Pipe Right had strong word-of-mouth referrals but limited digital visibility. Their goal was to grow awareness, modernize their online presence, and use social media to reach new audiences — while still maintaining the authentic, community-first reputation that made their business stand out.

The Strategy

To meet their goals, we implemented a customized social media growth plan through Ignite’s Advanced Social Platform, built to drive awareness, leads, and loyalty:

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• Social Media Management across Facebook, Instagram, and TikTok to highlight their services, projects, and team.
   

• Content Creation featuring before-and-after transformations, plumbing tips, and behind-the-scenes videos that humanize their brand.
   

• Community Engagement to build relationships through comments, shares, and local collaborations.
   

• Video Marketing to showcase their expertise and create authentic, shareable moments that resonate with homeowners.
   

• Performance Tracking through Ignite’s platform analytics, ensuring data-driven decisions and consistent growth month over month.

The Results

Pipe Right Plumbing quickly became one of the most recognized local service brands online — and even experienced a major viral moment that dramatically increased visibility and community engagement. Since then, their accounts have continued to perform well with steady growth and strong engagement across all channels.

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• Viral Video Success reaching thousands of new viewers in the local area.
   

• Consistent month-over-month growth in reach and followers.
   

• Increased inquiries and new client bookings directly from social media.
   

• Higher brand recognition within their service community.
   

• Strong content performance highlighting their quality, reliability, and personality.