Since 2021, MLB and Nike have been quietly running one of the most effective brand marketing campaigns in professional sports.

For decades, baseball struggled with a perception problem: games were long, traditional, and often slow-paced compared to modern entertainment. But one organization decided not just to market baseball differently—they reinvented it entirely. Enter the Savannah Bananas , a yellow-clad baseball team from Savannah, Georgia, that has transformed America’s pastime into one of the most viral entertainment brands in the world. Through bold creativity, relentless fan focus, and a content-first...

Super Bowl commercials aren’t just ads, they’re cultural moments. This year’s lineup gave us plenty to talk about, from internet-ready humor to emotional storytelling and marketing-forward concepts that hit especially hard for our team. Here are the commercials the Ignite Digital Marketing team loved most, and the specific moments that made them memorable. Katie’s Favorites: Nostalgia, Storytelling, and Big Life Energy Pepsi, “The Choice” Katie loved Pepsi’s Super Bowl 60 commercial, The...