If you’ve been adding 30 hashtags to every post hoping to boost reach, it’s time to rethink your strategy. Because it’s official: hashtags no longer drive growth on Instagram. The algorithm has shifted. Content discovery now depends on what people engage  with — not the tags you use. It’s all about relevance, SEO, and user intent. So, what’s replacing hashtags in 2025? Let’s break it down. 1. Keywords Are the New Hashtags Forget stuffing captions with tags. Instead, focus on Profile...

Whether you’re Team Conrad or Team Jeremiah, one thing everyone can agree on: The Summer I Turned Pretty  isn’t just a show — it’s a...