If you’ve opened TikTok recently, you’ve probably noticed your feed is overflowing with one thing: gift guides. Gift ideas for moms. For boyfriends. For coworkers. For “the friend who already has everything.” And every list — whether from a creator or a brand — is driving real  holiday sales. This isn’t just a trend. It’s a shift in how people shop during the holidays. And for small businesses, it’s a major opportunity. Here’s what TikTok gift guides are doing right — and how your brand can...

Remember when BeReal  was the app everyone couldn’t stop talking about? No filters. No retakes. No curation. Just “real life” in two minutes. For a while, it felt refreshing. Brands joined in, posting unedited behind-the-scenes shots, casual captions, and iPhone candids that said, “See? We’re just like you.” But what started as authentic quickly became another trend — and audiences caught on. That version of “real” doesn’t land the way it used to. The BeReal  era might be over, but authentic...

If you’ve been adding 30 hashtags to every post hoping to boost reach, it’s time to rethink your strategy. Because it’s official: hashtags no longer drive growth on Instagram. The algorithm has shifted. Content discovery now depends on what people engage  with — not the tags you use. It’s all about relevance, SEO, and user intent. So, what’s replacing hashtags in 2025? Let’s break it down. 1. Keywords Are the New Hashtags Forget stuffing captions with tags. Instead, focus on Profile...