Artificial intelligence is changing how people discover businesses online. Tools like ChatGPT, Google’s AI Overviews, voice assistants, and other AI-powered search experiences do not work exactly like traditional search engines. That difference is causing a lot of confusion. One of the biggest questions we hear is: “How do I rank my business in AI results?” The short answer is that you do not rank in AI the same way you rank in Google, and you cannot buy your way in. The longer answer is...

What a Few Postseason Teams Are Doing Right The NFL playoffs are not only the most intense part of the football season. They are also one of the biggest marketing moments in sports. Every game comes with instant storylines, emotional fan reactions, and highlight-worthy moments that dominate social media in real time. The best playoff teams do not treat social media like a recap. They treat it like a live broadcast. They build narratives, capture emotion, and create shareable content that...

The holiday season has a way of turning even the simplest marketing campaigns into something magical. December is the one month when brands really lean into emotion, nostalgia, and that warm, cozy feeling we all secretly crave. Every year, a few companies stand out—not just because their promotions are big, but because they’ve become part of our holiday traditions. Here are a few of my favorites that always know how to make the season feel special. Let’s start with Lexus . Their “December to...