For decades, baseball struggled with a perception problem: games were long, traditional, and often slow-paced compared to modern entertainment. But one organization decided not just to market baseball differently—they reinvented it entirely. Enter the Savannah Bananas , a yellow-clad baseball team from Savannah, Georgia, that has transformed America’s pastime into one of the most viral entertainment brands in the world. Through bold creativity, relentless fan focus, and a content-first...

Super Bowl commercials aren’t just ads, they’re cultural moments. This year’s lineup gave us plenty to talk about, from internet-ready humor to emotional storytelling and marketing-forward concepts that hit especially hard for our team. Here are the commercials the Ignite Digital Marketing team loved most, and the specific moments that made them memorable. Katie’s Favorites: Nostalgia, Storytelling, and Big Life Energy Pepsi, “The Choice” Katie loved Pepsi’s Super Bowl 60 commercial, The...

Artificial intelligence is changing how people discover businesses online. Tools like ChatGPT, Google’s AI Overviews, voice assistants, and other AI-powered search experiences do not work exactly like traditional search engines. That difference is causing a lot of confusion. One of the biggest questions we hear is: “How do I rank my business in AI results?” The short answer is that you do not rank in AI the same way you rank in Google, and you cannot buy your way in. The longer answer is...