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Ignite Has Been in Our Orange Era… Should Your Brand Join In?

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At Ignite, we’ve been living in our orange era for a while now 🍊 Now, Taylor Swift’s latest album drop has everyone talking about her orange era, and brands are rushing to join the conversation.


Your feed might already be full of clever takes, orange-hued graphics, and playful nods to the pop icon. But here’s the thing: just because a trend is everywhere doesn’t mean it’s right for your brand. Trendjacking (when you tie your content to a cultural moment) can be brilliant for awareness, but it can also fall flat—or worse, make you look out of touch—if it’s not done intentionally.


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4 Questions to Ask Before Jumping on a Trend


Before your team rushes to swap your logo for an orange, pause and run through these checkpoints:


  1. Relevance – Does this moment connect naturally to your brand, products, or audience?

  2. Audience Overlap – Will your people understand and care about the reference?

  3. Tone Alignment – Does the style of your post match your usual voice, or will it feel forced?

  4. Strategic Value – Will this post spark conversation and engagement, or just get lost in the noise?


If you can confidently answer “yes” to these, the trend might be worth your time.


What to Do If the Trend Fits


When a cultural moment aligns with your brand, speed and creativity matter. Here’s how to make it work:


  • Move quickly – Relevance fades fast. Aim to post within 24–48 hours.

  • Put your brand’s spin on it – Don’t copy what others are doing; tie it directly to your product, service, or values.

  • Stay on tone – Make sure it feels like you—not like you’re borrowing someone else’s voice.

  • Add a call to action – Even a fun post can point people toward deeper engagement.

  • Track results – See if it moved the needle, so you’ll know whether to join in next time.


Our Take on the Orange Era


Our team? We’ve been all in on orange from the start, so we’re loving this moment. 🍊 Whether it’s a subtle nod or a bold campaign, we love seeing brands that make cultural moments work strategically—not just because of FOMO.


Bottom Line


Trends can give your brand a moment in the spotlight, but only if they make sense for your audience, voice, and goals.


So, should you join the orange era—or sit this one out?

 
 
 

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