Your Instagram & Facebook Posts Can Now Show Up on Google: July Social Media Roundup

A major change is coming to the digital world, and it’s something small businesses, creators, and marketers should pay attention to. Starting July 10, 2025, Meta will begin allowing public Instagram and Facebook posts to appear in Google and other search engine results. This is a significant shift — for the first time, content created on these platforms can be found beyond the apps themselves, through everyday web searches.

Until now, your social media content lived mostly within Meta’s platforms. People had to follow your page, search within Instagram or Facebook, or stumble upon your content through hashtags and Explore feeds. But now, that content can surface in standard search results — giving you a brand-new way to be discovered online. This means your posts aren’t just fleeting moments on a feed anymore. They become long-term assets that can reach people searching for exactly what you offer.

This update also changes how we should think about social content. Rather than focusing only on engagement within the app, you’ll want to consider how your posts read to search engines. That starts with writing more descriptive captions that include relevant keywords and clear language about what you do and where you’re located. Instead of vague or trendy phrases, focus on clarity and context. Search engines need that information to understand and rank your posts.

Another important step is optimizing alt text. Instagram allows users to write their own descriptions for photos, and while it was designed for accessibility, it’s also a powerful SEO tool. Writing your own alt text gives you the chance to describe what’s in your post using the same language your ideal customer might search for online. Adding location details, product or service names, and your brand can make a real difference.

It’s also crucial to ensure that your Facebook or Instagram profile is public. Only public content will be indexed by search engines, so your privacy settings matter more than ever. And don’t overlook your bio — that small section can help explain who you are, what you do, and where you do it. All of this information works together to tell search engines what your business is about.

This update signals a much bigger shift: the gap between social media and search engine optimization is closing. Social posts are no longer isolated moments of brand expression. They’re now part of your broader digital footprint. When done right, your content can live well beyond the day you post it — helping people find your business when they’re actively searching for what you offer.

Now is the time to audit your social presence, polish your messaging, and treat every post as something that could appear in a search result. Because soon, your next piece of content might not just connect with your followers — it could connect you with your next customer.

What We Offer: Complete Social Media Management

Our approach is designed to take the burden of social media off your plate — while producing measurable results.

Strategy and Planning

We start by developing a custom social media plan based on your goals, audience, and industry. From content pillars to platform priorities, every decision is intentional.

Content Creation

Our team designs branded graphics, reels, carousel posts, stories, and more. Each asset is optimized for platform algorithms and tailored to your brand voice and objectives.

Platform Management

We manage your accounts across major platforms — including Instagram, Facebook, LinkedIn, and TikTok. That means regular posting, community engagement, inbox monitoring, and timely responses.

Paid Social Campaigns

Need to boost reach or run a targeted promotion? We set up and manage paid ad campaigns with precision, optimizing for engagement, clicks, and conversions.

Performance Reporting

Each month, you’ll receive a detailed performance report with insights on engagement, reach, growth, and ROI — so you know what’s working and why.

Who It’s For

Our Social Media Marketing services are built for:

• Local businesses aiming to build brand awareness and drive traffic

• E-commerce stores promoting products and seasonal campaigns

• Coaches, consultants, and personal brands looking to establish authority

• Service providers showcasing their work and client success stories

• Startups or legacy brands refreshing their digital presence

  
  

No matter your size or industry, we create a social media presence that reflects your brand — and supports your business goals.

Why Choose Ignite Digital Marketing

We understand that great social media marketing is equal parts creativity, consistency, and strategy. Our team combines design, content, advertising, and data to ensure that every post serves a purpose. With Ignite, you get more than content — you get a marketing partner who knows how to turn social media into a growth channel.

Let’s Build a Social Presence That Converts

If your social media feels inconsistent, time-consuming, or ineffective, now is the time to change that. Our team is ready to build and manage a complete social media strategy tailored to your brand and goals.

Contact Ignite Digital Marketing today for a free social media consultation, and discover how a better social presence can help you grow your business.

Ready to start? We’re ready to deliver.